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Marketing Essentials

 CALL NOW : 01 8404075

Designed for:

Those who wish to gain an understanding of the concepts and processes involved in marketing.

 
Prerequisites:
 
Familiarity with Word and the internet.
 
Objectives:
 
To give an understanding of how marketing departments plan and execute marketing strategies.
 
Course Content
 
  • Lesson One: – Including:   Understanding what a marketing plan is for; how to research a product for marketing purposes; how to carry out market research; qualitative and quantitative research; questionnaires; customer profiles.
  • Lesson Two – Including:  How websites are designed to market the company and the product; working with search engines; using keywords to increase internet presence; using social networks as a marketing tool; different ways to advertise online; email marketing; mobile marketing; monitoring the effectiveness of search, website and social media marketing; convergent technology.
  • Lesson Three – Including:  The AIDA formula for effective advertising; the use of colour, images and text in advertising; how advertising encourages the customer to take the next step; why and when companies use flyers; elements of an effective flyer; why and when companies use news releases; key elements of an effective news release; writing a news release; how news feeds work in social networking; effective television and radio advertising.
  • Lesson Four – Including:  The four Ps of marketing products; the lifecycle of a product; product placement and pricing strategies; how companies promote the brand; the importance of brand loyalty; careers in marketing, and how to get started in this sector.

 

Benefits:
 
  • Gain a comprehensive understanding of how products and companies are marketed effectively.
  • The flexibility and value of a self-study course designed to enable you to work at your own pace.
  • A workbook to use as a reference guide on completion of the course.
  • The opportunity to gain the widely recognised Pitman Training Certificate.
 
Course Duration:  8 - 10 hours
 

 

 

 CALL NOW : 01 8404075
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