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 How To Get a Job In The Top Sectors in 2014: Marketing

The Marketing Sector

Marketing is not only one of the best areas to be getting into in 2014 because of its recent popularity and rise in the number of jobs making it one of the top employment sectors this year. It is also a great career area because there are a diverse range of opportunities that involve the key marketing skills. Therefore gaining these core skills sets you up for a range of possible career paths, helping you both now and in the future of your career wherever it should take you.

There are various routes that can be taken both working within companies themselves focusing solely on their marketing efforts, or working within an agency and handling multiple clients’ accounts.

The in-house route would typically require you to have a much more diverse and well rounded skill set, with the ability to take on the roles and responsibilities of various departments all under the ‘marketing’ umbrella.

The agency route may require this same amount of diversity when it comes to skills, and it certainly can’t hurt your value as an employee, but there may also be more opportunities to specialise within larger agencies, as they often have specific departments for each area of marketing.

The Skills

The following list is some of the typical areas in which you may be required to have skills and knowledge when looking at a job with marketing elements:

• Social Media
• Website management (HTML, content, etc.)
• Account management
• IT
• Writing
• Analysis and evaluation
• Advertising
• Mobile marketing
• Marketing plans
• Search engine marketing/optimisation
• Market research

The Qualifications

There are a range of qualifications that can help you gain the skills needed to enter and progress in marketing. The following are the main suggested career training courses that would be best suited to a career in marketing both in-house for businesses and with marketing agencies:

• Marketing Essentials – This course would do exactly what it says on the tin; give you the essential skills and knowledge to succeed in marketing, including support and advice on how to get your career in marketing started,  helping you make the transition from study to employment as smoothly and easily as possible.
• Social Media Strategy For Business – Whether you are wanting to specialise in social media marketing for businesses, or just want to add another string to your bow in addition to other marketing skills, this course will teach you all you need to know about marketing via social media. Social media is one of the most popular areas to specialise at the moment as it grows in popularity as a marketing channel for businesses in the digital age, so would be an invaluable qualification to have.
• Get Into... Marketing – Another great essentials course that gives an introduction into the basic principles of marketing. A great course to pair with the social media strategy for business training to make for a well rounded skill set to boost your employability in marketing.

For more information and advice on how to get a job in marketing or if you want to know more about expanding your marketing related skills, please contact us on 01 8404075 or email swords@pitman-training.net today.