As the digital skills gap continues to grow, employers are finding candidates with digital skills ever more valuable. Digital skills are transferable across a range of roles, meaning having them on your CV could boost your employability regardless of industry.
So, here’s where to start; these six digital skills can be easily learnt and will make you more desirable to any employer:
Search Engine Optimisation (SEO) is something you’ve probably heard of and know the value of, but many people still don’t understand how to put it into practice. Although technical SEO can be much more, well, technical, you can still teach yourself the basics to help boost a webpage or blog to a higher search engine position. And what company doesn’t need that?!
You’ll find there’s lots of information on SEO out there, with Google themselves offering free comprehensive beginner courses online. Who better to teach you how to get your website to rank higher on search engines than the world’s biggest search giants?
Being able to navigator website analytics is another core digital skill. There is so much that can be learnt from web analytics, including how customers or clients interact with the brand, what excites them and how they behave. This understanding of the customer can then be used to help the business optimise their products and services, processes and more.
Google's Analytics Academy is a great, free tool that helps you to build an understanding of website analytics and what you can get out of it.
3. Social media
Understanding how a business can use social media and being able to manage various channels, use scheduling tools and analyse the impact of content are all desirable skills for employers. You can download free social media management tools such as Hootsuite and Buffer and practice by scheduling posts on your own personal social media profiles to begin with, to help you understand how to navigate the scheduling tools.
You’ll also find a range of free information and courses on social media management to help you to build your knowledge and skills.
4. Project management
Project management can play a key part in any role, regardless of industry, and with many companies using online tools to manage projects it’s important to have an understanding of how to use these tools.
Trello is a popular choice for businesses to manage collaborative projects and individual workloads, so start to play around with this tool and build an understanding of how project management tools can be used in businesses of any size.
5. Image/video editing
In the digital world, image and video are key content formats and many companies are cutting out the expensive agencies by bringing the skills to create this content in-house. Familiarising yourself with how to edit video and images is a valuable skill and can easily be learnt by playing around with the tools and accessing online courses.
Adobe Photoshop is a popular image editing tool, although it doesn’t come cheap. You can sign up for a 30 day free trial though, so it’s advisable to make the most of this and dedicate time during this 30 day period to play around with the tool as much as possible. There are thousands of tutorials on Youtube and blogs which will help you to see what you can get out of the tool from a business point of view.
Similarly, video editing software doesn’t come cheap. If you can gain access to or invest in a Mac, iMovie is the most commonly used video editing software. Like with Photoshop, you’ll find thousands of tutorials online to help you get the most out of the tool.
6. Basic coding
Code is what a website is built around. While there are various languages of code depending on what you want to change (look and feel, usability, functions, etc.) you can learn some of the basics using free courses online to help you get a better understanding of how a business website works.
Codeacademy is a popular online tool that teaches 12 different languages of code through a range of free courses, right from beginner to more advanced level coding. While you may not learn how to create a multi-layered fully functional website, having an understanding of how a website is built up and how it functions is attractive to an employer.
No matter what your age or industry, having a digital skillset is vital in today’s workplace. Everything we do is moving towards digital and it’s important that you embrace it if you want to progress. This kind of pro-active attitude towards digital is what employers are looking for and developing your own digital skillset will certainly be rewarded.